20+ years crafting brands & products — Art Direction
Hi, I’m Mike Bray — a multidisciplinary creative born and raised in Atlanta, Georgia. A true ATLien.
With over 20 years in graphic design and user experience, I bring a seasoned, innovative approach to crafting impactful visual and interactive solutions.
“If I ain’t creating nothing, I don’t feel good.”— André 3000, Outkast
Client sites currently live on the web. Click any to open in a new tab.
Launch an original preschool show and turn its cast into a brand that families can watch, sing along with, and shop.
Five lovable characters, animated episodes on YouTube, and a live Shopify store selling character tees and a first coloring book.
Launch an indie comics imprint and its first title, The Hellfighter, with real atmosphere instead of a standard storefront.
An immersive train-station newsstand where visitors pick The Hellfighter off the rack and land on its series page, which was designed to work just as well on a phone.
Collect 4,000–5,000 emails for marketing while deepening fan connection to the 2018 MLS Cup champions.
An interactive AR game — “The Golden Spike” — that incentivized sign-ups and matched the club’s dynamic, innovative brand.
Create a brand identity and logo that fuses extended reality with the deep-rooted traditions of the dojo.
High-level identity concepts expanded into a full mobile experience design for the AR/VR production studio.
Bridge generations of traditional craftsmanship with modern design — immersive storytelling and an intuitive interface.
A digital experience blending the brand’s rich heritage with contemporary design principles, honoring its legacy.
Design a white-label mobile banking app for small-to-mid-sized banks serving rural America, prioritizing the four most-used features.
A complete look and feel aligned with executive stakeholders’ business goals — clean, trustworthy, and accessible.
User feedback demanded more devices on the home screen, better button accessibility, and faster load times.
The Simple Life redesign impressed stakeholders — leading to a 150,000-user market test before rolling updates into Digital Life.
Translate the energy of the record into visuals — handling camera, coverage, and the cut from concept to final edit.
A performance-driven music video shot and edited end-to-end, with pacing and color graded to the track.
Watch on YouTube ↗
Projects over the years — in no particular order. Scroll →
